If you’re anything like me your came across Heather Sanders from Instagram. Her unique and fearless style really caught my eye. Upon further investigation I found that the Texas native is the owner of online boutique “Sorella,” which means sister in Italian. She sat down with Moda Mob to discuss the highs and lows of being a boutique owner. Last year Sorella made just under 1 million dollars. However Sander’s isn’t satisfied saying she wants to compete with the likes Nasty Gal boutique which made 250 million last year. She also talked about the importance of embodying your brand. Check out the interview below and Heather rocking some pieces from Sosorella.com.